What Makes a Great Fleet Wrap Design?

At Bentley Print Co., we know that a well-designed fleet wrap is more than just a flashy visual. It’s your mobile billboard, a 24/7 advertisement that reaches customers wherever your vehicles travel. Based in Jacksonville, we specialize in creating fleet wraps that don’t just look amazing but also drive results. Let’s explore what makes a great fleet wrap design and how you can maximize your investment.

Pictured is a refreshed logo + wrap design for Duval Floors. The logo displays the Jacksonville Skyline, custom flooring planks, and an overall strong look that makes clients trust their quality of service.

1. Strong Branding: Your Wrap, Your Identity

Your fleet wraps should be an extension of your brand. Consistency is key—your logo, colors, and overall style must align with your existing branding.

Tips for Effective Branding:

• Logo Placement: Ensure your logo is prominently displayed. It’s often the first thing people notice.

• Consistent Color Scheme: Use the same colors across all marketing materials, including your vehicles, to reinforce brand recognition.

• Taglines and Messaging: A short, memorable tagline can make a lasting impression. Focus on what sets your business apart.

At Bentley Print Co., we dive deep into your brand’s personality to create wraps that tell your story in a glance. Whether you’re a local roofer or a beachside café, your fleet should feel undeniably yours.

Wild colors, and a name that ties into the tagline… It’s a magical mix for a memorable fleet wrap in Jacksonville.

2. Color Choices: Standing Out While Staying Professional

Color isn’t just an aesthetic choice—it’s a psychological tool. The right color palette grabs attention, conveys your message, and sets the tone for your brand.

Choosing the Right Colors:

• Contrast is Key: High-contrast colors improve visibility, especially from a distance. Think bold text over a solid background.

• Stay On-Brand: While it’s tempting to go wild with colors, stick to hues that align with your brand’s identity.

• Consider Jacksonville’s Environment: Bright colors often work well in our sunny Florida climate, reflecting vibrancy and energy.

We use advanced color-matching technology to ensure your fleet wraps are vivid, eye-catching, and true to your brand.

Snyder is a prime example of legibility on a commercial wrap.

3. Readability: Keep It Simple and Clear

Your fleet wrap has seconds to make an impact as your vehicle moves through traffic. That’s why readability is crucial.

How to Keep It Readable:

• Limit Text: Stick to the essentials—business name, logo, contact info, and a key message.

• Use Bold, Legible Fonts: Avoid overly decorative fonts that can be hard to read from a distance.

• Prioritize Layout: Arrange elements logically so viewers know where to look first. Typically, this means logo and tagline first, followed by contact details.

At Bentley Print Co., we balance creativity with practicality, ensuring your fleet wraps deliver your message loud and clear.

Totally Hooked is a prime example of great home service branding, designed by Kickcharge Creative. Wrapped by Bentley Print Co.

Why Choose Bentley Print Co. for Your Fleet Wraps?

As Jacksonville’s go-to wrap shop, we pride ourselves on designing fleet wraps that get noticed and remembered. Our process includes:

• Custom Design Services: Tailored wraps that capture your brand’s essence.

• Premium Materials: Durable vinyl that withstands Florida’s sun and rain.

• Expert Installation: Flawless application for a professional finish.

Drive Your Brand Forward

Your fleet vehicles are already on the road—why not make them work harder for your business? A great fleet wrap design can turn heads, start conversations, and grow your brand. At Bentley Print Co., we’re here to help you stand out in Jacksonville and beyond.

Ready to transform your fleet? Contact us today for a free consultation and let’s get started on a design that drives success.