5 Signs It’s Time to Replace Your Fleet Wrap

Your fleet vehicles are one of the most visible elements of your business’s brand. A high-quality wrap makes a strong first impression and works as a mobile billboard for your company. However, wraps don’t last forever, and an outdated or worn wrap can hurt your image more than it helps. At Bentley Print Co., we’ve seen it all, from faded graphics to branding that’s stuck in the past. Here are five clear signs it’s time to replace your fleet wrap.

1. Visible Wear and Tear

Exposure to Jacksonville’s sun, rain, and humidity can take a toll on your wrap over time. Common signs of wear and tear include:

• Fading Colors: Sun exposure can cause your vibrant wrap to lose its impact.

• Peeling or Cracking: If your wrap is lifting at the edges or cracking, it’s time for a refresh.

• Scratches or Damage: Everyday wear, such as minor accidents or abrasions, can leave your wrap looking unprofessional.

Your fleet vehicles represent your business. Damaged wraps can signal neglect, which may not inspire confidence in potential customers.

This rebrand for George’s Garage Door Service helped him grow his fleet simply by updating his design

2. Outdated Branding

Businesses evolve, and so should your branding. If your logo, colors, or tagline have changed, your fleet wraps should reflect those updates. Mismatched branding across your marketing materials can confuse customers and weaken your brand identity.

Ask yourself:

• Does your wrap align with your current branding?

• Are your contact details and website up to date?

A modern wrap can breathe new life into your fleet and create a cohesive brand experience.

Prime example of a wrap that has too much going on! Less is always more, and a van wrap design like this would be hard to read on the highway at speed.

3. Lack of Readability

Fleet wraps are meant to grab attention quickly, especially in busy Jacksonville traffic. If your wrap’s design is cluttered, faded, or difficult to read, it’s not doing its job.

Signs your wrap needs a readability upgrade:

• Text is too small or blurry.

• Key information (like your phone number or website) isn’t visible.

• Design elements feel outdated or poorly arranged.

Updating your wrap with clear, bold text and modern design trends can significantly boost its effectiveness.

4. Outdated Design Trends

Design trends change over time. A wrap that looked cutting-edge five years ago might now look dated. Customers are drawn to businesses that feel fresh and current, so staying ahead of design trends can set you apart.

Popular modern wrap elements include:

• Minimalist designs with clean layouts.

• Bold typography and high-contrast colors.

• Eye-catching graphics that stand out in traffic.

At Bentley Print Co., we specialize in creating wraps that blend timeless branding with modern appeal.

5. Diminished Durability

Even the highest-quality wraps have a lifespan. Most wraps last between 5-7 years with proper care, but if your wrap has passed its prime, it’s time to invest in a replacement.

How to tell it’s time:

• The vinyl feels brittle or discolored.

• You notice bubbles or wrinkles that won’t smooth out.

• Adhesion issues cause the wrap to lift or separate.

Replacing your wrap ensures your fleet looks polished and professional for years to come.

Why Replace Your Wrap with Bentley Print Co.?

At Bentley Print Co., we’re experts in creating durable, attention-grabbing fleet wraps that help Jacksonville businesses thrive. From design to installation, we ensure every detail is perfect. When you’re ready to upgrade, we’ll work with you to create a wrap that reflects your brand’s unique personality and vision.

Revitalize Your Fleet Today

Don’t let worn-out or outdated wraps hold your business back. A fresh fleet wrap can elevate your brand, attract new customers, and keep your business looking its best on Jacksonville’s roads. Contact Bentley Print Co. today to schedule a consultation and start your upgrade!